Brucity

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Title: Brucity
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Introduction (internal name: introduction): "<p>ensure that you, too, can find your way around ‘Brucity’ blindfolded thanks to a clever signage concept.<\/p>"
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Button text (internal name: button_text): "See this study"
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Wayfinding study

How do we guide Brucity’s visitors?

Brucity, the new Administrative Centre of the City of Brussels, designed by the temporary Association B2Ai – BAAA Bruno Albert, opened in late 2022 in the beating heart of central Brussels.

Brucity’s building is constructed entirely of glass. Maximum light penetration is crucial in an urban environment, taking into account the shadows of surrounding buildings.

The glass façades also symbolise the commitment to openness and transparency in the functioning of the Brussels administration.

More than just a new building, it is also an evolution in the way that the City of Brussels works.

A public section with reception desks and counters.

A private part with the workplace environment, meeting rooms, etc.

A semi-public part with meeting rooms, council chamber, cafeteria, etc.

AIM OF THE CITY OF BRUSSELS
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Strengthening a ‘client- and solution-oriented’, citizen-centred atmosphere.
Increase the well-being of employees by improving their working conditions.
Promote collaboration between teams by encouraging information sharing and communication without forgetting the need for acoustic privacy by creating more ‘introverted’ working environment tools.

A NEW WORKING ENVIRONMENT
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Encourage co-creation and (formal and informal) exchange between colleagues and, by extension, visitors.
Develop a true team spirit within the organisation.
Creating a real reference in terms of urban office architecture.

Signburo was commissioned to design a signage concept reflecting this new vision.

The signage had to be as simple as possible so that it could be understood by everyone, i.e. citizens as well as employees.
Moreover, the new signage had to be in line with the City’s house style and identity.